MANAJEMEN REPUTASI KANTOR PERWAKILAN BANK INDONESIA DAERAH ISTIMEWA YOGYAKARTA DALAM MENGHADAPI PENYALAHGUNAAN DAN MISINFORMASI SISTEM PEMBAYARAN QUICK RESPONSE CODE INDONESIAN STANDARD (QRIS) UNTUK MENJAGA KEPERCAYAAN PUBLIK

Rafi’ Khairani Sanabil, NIM.: 22107030077 (2026) MANAJEMEN REPUTASI KANTOR PERWAKILAN BANK INDONESIA DAERAH ISTIMEWA YOGYAKARTA DALAM MENGHADAPI PENYALAHGUNAAN DAN MISINFORMASI SISTEM PEMBAYARAN QUICK RESPONSE CODE INDONESIAN STANDARD (QRIS) UNTUK MENJAGA KEPERCAYAAN PUBLIK. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

The misuse and misinformation of the Quick Response Code Indonesian Standard (QRIS) pose challenges to maintaining institutional reputation and public trust. This study aims to analyze the reputation management of Kantor Perwakilan Bank Indonesia Daerah Istimewa Yogyakarta (KPw BI DIY) in addressing QRIS misuse and misinformation to maintain public trust. The study employs Warta’s (2017) reputation management theory, comprising planning, organizing, implementation, and evaluation. A descriptive qualitative method was used, with data collected through interviews, observations, and documentation, supported by source and expert triangulation. The findings show that KPw BI DIY has implemented reputation management through communication, education, coordination, and stakeholder engagement. However, a more human-centered communication approach and clearer evaluation indicators are needed to support continuous improvement in maintaining public trust.

Item Type:	Thesis (Skripsi)
Additional Information / Supervisor:	Latifa Zahra, M.A.
Uncontrolled Keywords:	Manajemen Reputasi, Penyalahgunaan QRIS, Misinformasi, Menjaga Kepercayaan Publik, Pemangku Kepentingan
Subjects:	600 Sains Terapan > 650 Business/Bisnis > 658.4038 Manajemen Informasi
Divisions:	Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1)
Depositing User:	Muh Khabib
Date Deposited:	29 Oct 2026 09:37
Last Modified:	29 Oct 2026 09:37
URI:	http://digilib.uin-suka.ac.id/id/eprint/79569

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