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Muhammad Alwi, NIM.: 16660020 (2023) ANALISIS STRATEGI PADA PEMASARAN PERUSAHAAN PENYELENGGARA IBADAH HAJI DAN UMROH MENGGUNAKAN METODE SWOT DAN ANALYTICAL HIERARCHY PROCESS (AHP) (STUDI KASUS : PT. PENATA RIHLAH TOURS AND TRAVEL, JAKARTA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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