PENGARUH SOCIALIZATION AGENTS, PRICE CONSCIOUSNESS, BRAND CONSCIOUSNESS, DAN ATTITUDE TERHADAP KEPUTUSAN NASABAH MENGAMBIL PEMBIAYAAN MURABAHAH (STUDI KASUS: BANK SYARIAH MANDIRI KANTOR CABANG AMBARUKMO)

SIDIK, NIM. 13390089 (2017) PENGARUH SOCIALIZATION AGENTS, PRICE CONSCIOUSNESS, BRAND CONSCIOUSNESS, DAN ATTITUDE TERHADAP KEPUTUSAN NASABAH MENGAMBIL PEMBIAYAAN MURABAHAH (STUDI KASUS: BANK SYARIAH MANDIRI KANTOR CABANG AMBARUKMO). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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	Text (PENGARUH SOCIALIZATION AGENTS, PRICE CONSCIOUSNESS, BRAND CONSCIOUSNESS, DAN ATTITUDE TERHADAP KEPUTUSAN NASABAH MENGAMBIL PEMBIAYAAN MURABAHAH (STUDI KASUS: BANK SYARIAH MANDIRI KANTOR CABANG AMBARUKMO)) 13390089_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf Restricted to Registered users only Download (7MB)

Abstract

This purpose of this research is to examine murabahah financing customer’s decision behavior with attitude variable as mediating variable. This research used Structural Equation Modeling (SEM) analysis method based on Partial Least Square (PLS) which is used for limited theoretical development, underdeveloped hypotheses and small sample number, as many as 38 murabahah financing customers of Bank Syariah Mandiri. The results of this research indicate that socialization agents have an effect on price consciousness and brand consciousness, price consciousness and brand consciousness influence attitude, attitude influence customer's decision, price consciousness and brand consciousness do not have direct influence to customer’s decision, while attitude variable as mediating variable in this research proved to have a mediation effect.

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