ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI INTENSI MENABUNG MASYARAKAT BANJARNEGARA DI BANK SYARIAH

ARI FITRI YANI, Nim: 14820062 (2018) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI INTENSI MENABUNG MASYARAKAT BANJARNEGARA DI BANK SYARIAH. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This study aims to determine the factors that affect the intention of savings Banjarnegara community in sharia banks. This study examines several variables that allegedly affect the savings intention of the people of Banjarnegara in syaria bank, namely attitudes (attitudes), subjective norms, perceived behavior control, religiosity and brand image. This study uses a quantitative approach with a sample size of 100 people. Sampling technique in this research use purposive sampling method, that is sample taken must be according to criterion determined by researcher. Samples in this study are Banjarnegara people who live in the district Banjarnegara and aged around 17 to 50 years. The analysis technique used in this research is multiple linear regression analyst, that is to know the effect of variable X to Y. The result of this research shows that attitude variable, subjective norm, perceived behavior control, religiosity, and brand image simultaneously influence to the intention of saving the society of Banjarnegara in syariah bank. based on the result of partial test shows that attitude variable, subjective norm and brand image have positive and significant influence to savings intention of Banjarnegara society in syariah bank, while variable of perceived behavior control and religiosity influence and insignificant to intention to save society Banjarnegara in syariah bank.

Item Type: Thesis (Skripsi)
Additional Information / Pembimbing: Dian Nuriyah Solissa, S.H.I., M.Si
Uncontrolled Keywords: attitude, subjective norm, perceived behavior, religiosity, brand image, saving intention
Subjects: Perbankan Syariah
Divisions: Fakultas Ekonomi dan Bisnis Islam > Perbankan Syari'ah (S1)
Depositing User / Editor: Drs. Mochammad Tantowi, M.Si.
Date Deposited: 28 Jan 2019 08:37
Last Modified: 28 Jan 2019 08:37
URI: http://digilib.uin-suka.ac.id/id/eprint/32777

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