PENGARUH MEDIA PROMOSI TERHADAP MINAT BERKUNJUNG PEMUSTAKA DI PERPUSTAKAAN UNIVERSITAS MUHAMMADIYAH YOGYAKARTA

WELLY RISWANTO, NIM. 09140131 (2013) PENGARUH MEDIA PROMOSI TERHADAP MINAT BERKUNJUNG PEMUSTAKA DI PERPUSTAKAAN UNIVERSITAS MUHAMMADIYAH YOGYAKARTA. Skripsi thesis, UIN SUNAN KALIJAGA.

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Abstract

This research is aimed to know about the promotion of media, to know the interest visiting of users, and to know the influence of promotion of media towards users’ interest in visiting the Library of Muhammadiyah University of Yogyakarta. This research uses quantitative approach. The research variable used is the independent variable ( promotion of media ) and dependant variable ( interest in visiting ) . Methods of data collection used in this research are methods of observation, documentation, interview and questionnaire. The sampling uses incidental sampling, with sample of 99 respondents. Data validity test uses the formulation Moment Product correlation, where the data reliability test uses the Alpha Cronbach formulation. Method of data analysis used formulation of Product Moment Correlation and processed using software IBM SPSS Statistics 19. Result of the research shows that the promotion of media generally is good proven by average value ( Grand Mean ) of 2,80. Meanwhile the interest in visiting generally is classified as good proven by average value ( Grand Mean) of 2,65. There is a significant influence between promotion of media towards users interest in visiting the Library of Muhammadiyah University of Yogyakarta. It can be seen from the result of correlation coefficient which shows 0,566 where in r count > r table in significant level of 5% i.e. r table of 0,202. From the hypothesis testing above, then the hypothesis Ha is accepted, which means there is influencing between of promotion of media towards users interest in visiting the Library of Muhammadiyah University of Yogyakarta. Referring to the result as for the suggestion, hoped that promotion of media preexist can increase the interest in visiting of users. Keyword: promotion of media and interest in visiting.

Item Type: Thesis (Skripsi)
Subjects: Ilmu Perpustakaan
Divisions: Fakultas Adab dan Ilmu Budaya > Ilmu Perpustakaan (S1)
Depositing User: Miftahul Ulum [IT Staff]
Date Deposited: 26 Jul 2013 17:29
Last Modified: 13 Oct 2015 15:21
URI: http://digilib.uin-suka.ac.id/id/eprint/9026

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