STRATEGI KOMUNIKASI PEMASARAN BUKU DALAM MENINGKATKAN PENJUALAN MELALUI MEDIA SOSIAL INSTAGRAM ( STUDI DESKRIPTIF KUALITATIF PADA FOUNDER @TAUSIYAHKU_ )

AKHMAD RIFQI SEPTIAWAN, NIM. 11730091 (2015) STRATEGI KOMUNIKASI PEMASARAN BUKU DALAM MENINGKATKAN PENJUALAN MELALUI MEDIA SOSIAL INSTAGRAM ( STUDI DESKRIPTIF KUALITATIF PADA FOUNDER @TAUSIYAHKU_ ). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Tausiyahku is a Moslem preaching community based on social media, especially Instagram. The main theme delivered by Tausiyahku is about how to manage our feel of love to another person with love to Allah as the main priority. Beside preaching actively on Instagram, in order the positive messages from Tausiyahku acceptable by society widely Tausiyahku also publish it in form of books in the same theme. In publishing the book, Tausiyahku only use Instagram as the media. Although only use Instagram as the media of publishing (there were no printed or audio advertisement) Tausiyahku were sold well. The purpose of this reseacrh is to know the strategy of marketing communication used by Tausiyahku to attract consumer trough Instagram as the media. The method used in this research is description qualitave methode. This research use interview and observation as the technique of gathering data that is by interviewing the Tausiyahku‟s founder and observation on instagram account @tausiyahku_. The result of this research shows that Tausiyahku have doing some strategy phases of marketing communication before starting use strategy of marketing communication on instagram. In order to attract the consumers, Tausiyahku‟s advertisement on instagram have fulfilled the effective message and emotional message strategic aspect, Tausiyahku also used instagram account‟s for execute various activity that supports the promotion of the books. But in over all, straighten our intention to Allah, ikhtiar, tawakal, worship intent, and surrendering to Allah is the primary grip that supporting strategy of marketing communication by Tausiyahku, so that Allah open livelihood way come from unexpected way for Tausiyahku‟s books.

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