PLACE BRANDING DALAM MEMPERTAHANKAN PULAU LOMBOK SEBAGAI DESTINASI WISATA HALAL INDONESIA (STUDI DESKRIPTIF KUALITATIF PADA DINAS KEBUDAYAAN DAN PARIWISATA

DENDA YULIA ASIH RISMAWANTI, NIM. 12730003 (2016) PLACE BRANDING DALAM MEMPERTAHANKAN PULAU LOMBOK SEBAGAI DESTINASI WISATA HALAL INDONESIA (STUDI DESKRIPTIF KUALITATIF PADA DINAS KEBUDAYAAN DAN PARIWISATA. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Nowadays, the concept of syariah especially halal is becoming a happening discussion. Not only in terms of fashion and food, halal concept is currently implemented in the tourism industry. recognized as a world halal tourist destination, Indonesia is currently incessant develop halal tourism. Indonesia won the prestigious award which was held in the United Arab Emirates in the arena of the World Halal Travel Summit & Exhibition 2015, and won three awards represented by Hotel Sofyan Betawi with awards Worlds Best Family Friendly Hotel and Lombok Island with two awards namely Worlds Best Halal Honeymoon Destination and Worlds Best Halal Tourism Destination. Currently, the island of Lombok Nusa Tenggara Barat doing branding, especially conducting a place branding of halal tourism through various activities that are summarized in the events being organized and supported by the two awards that were achieved. This research is a qualitative descriptive study and using data collection methods such as observation, interviews, and supported by documentation. Place Branding activities undertaken by the government of Department of culture and tourism of West Nusa Tenggara runs smoothly and according to the theory of Place Branding. By maximizing the big events held in Lombok, West Nusa Tenggara government was able to introduce the concept of halal tourism Lombok and West Nusa Tenggara and also publish the awards that was achieved by Lombok. It became a way of branding Lombok as an Indonesia halal tourist destination that has been recognized the world.

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