PERSUASIVE STRATEGIES USED ON RIDWAN KAMIL’S INTERVIEW IN WORLD CITIES SUMMIT 2014

Moh Ulil Albab, NIM.: 13150068 (2020) PERSUASIVE STRATEGIES USED ON RIDWAN KAMIL’S INTERVIEW IN WORLD CITIES SUMMIT 2014. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This research analyzes persuasive startegies which is using in an interview. The researcher chooses the interview of Ridwan Kamil in World Cities Summit 2014 as an object of the study. Ridwan Kamil as the former mayor of Bandung, Indonesia was selected as World Cities Summit Young Leader 2014 in Singapore. He was interviewed in the forum about his vision and program for Bandung city. In conveying his answers of interview, he used some persuasive strategies. This research investigates and describes what kinds of persuasive strategies used on Ridwan Kamil’s interview and how the persuasive strategies applied on Ridwan Kamil’s interview in World Cities Summit 2014. This research uses descriptive qualitative method to analyze and interpret the data. The data are taken from the video that was uploaded by channel “World Cities Summit” on YouTube. After collecting the data, the researcher analyzes and identifies the data using Rhetoric theory of Aristotle. The result of the study shows that Ridwan Kamil use all three persuasive strategies of Aristotle’s theory; ethos, pathos, and logos. The researcher finds 16 data containing persuasive strategies on Ridwan Kamil’s interview. 2 data found uses ethos strategy, 6 data uses pathos strategy and 8 data uses logos startegy. Ridwan Kamil uses ethos strategies in his interview by showing his experience and knowledge to persuade the audiences. It is also shown when he proposed some future projects for his city. He also uses pathos strategy in his interview by rising up the emotion of the listeners. Logos strategy is found in Ridwan Kamil’s interview by delivering the statistic and fact, giving examples, informed opinions, and historical analogies.

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