BRANDING PERTANIAN DESA WISATA DALAM UPAYA PEMBERDAYAAN MASYARAKAT (Studi Diskriptif Kualitatif pada Pokdarwis Desa Wisata Kebonagung Imogiri, Bantul, Yogyakarta)

Putri Mufatikah, NIM.15730117 (2021) BRANDING PERTANIAN DESA WISATA DALAM UPAYA PEMBERDAYAAN MASYARAKAT (Studi Diskriptif Kualitatif pada Pokdarwis Desa Wisata Kebonagung Imogiri, Bantul, Yogyakarta). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

The current tourism development, especially in Bantul Regency, is very fast. Many new tourist objects appear so that the old ones need extra work to compete. In terms of tourism, Kebonagung Tourism Village is very well known to the public and even abroad. Trying to tourists that Kebonagung Tourism Village also has a special introduction that can be served, namely in agricultural education. For this reason, this study aims to find Agricultural Branding as an effort to empower the people of Kebonagung Tourism Village. Qualitative research methods with a descriptive approach. Data collection in this study was carried out by means of interviews and observations. From the results of the research conducted, it can be seen that agricultural branding carried out in community empowerment efforts is said to be successful but not too significant.

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