SOCIAL POWER AS SEEN IN MARVEL COMIC’S MS MARVEL (2014)

Adityo Darmadi, NIM.: 17101050018 (2021) SOCIAL POWER AS SEEN IN MARVEL COMIC’S MS MARVEL (2014). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Social power cannot be separated from human life because humans are inherently social creatures. This research aims to look at how this issue plays out in Marvel Comic’s Ms. Marvel, a story about a Muslim teenage girl named Kamala Khan who belongs to a minority group in her neighborhood due to her superpower ability to change her body shape. Even with great physical power, Kamala uses social power to achieve her goals. Using French and Raven’s theory of the bases of power, this research identifies what types of social power are used by Kamala Khan and analyzes why she uses this kind of power. Since the research object is a comic, comic theory is also used to help enhance the analysis. Qualitative methods are used in this study. This research found that the types of social power the comic’s heroine uses are reward power, coercive power, and legitimate power. Kamala Khan exercises not all types of social power because each type of social power has different terms and criteria in using them, such as informational power, expert power, and referent power. Moreover, it is also found that Kamala Khan uses social power when dealing with situations where her physical strength cannot be used, such as when Kamala is dealing with people who have a close relationship with her. It can be concluded that even though a character has a superpower, as long as they are a human, social power is still needed because not everything can be achieved by using physical strength.

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