DISEMINASI QUOTES SEBAGAI STRATEGI DAKWAH FILSAFAT (Studi Ngaji Filsafat Ustadz Fahrudin Faiz)

Dicky Erlangga S. Sos, NIM.: 23202011025 (2026) DISEMINASI QUOTES SEBAGAI STRATEGI DAKWAH FILSAFAT (Studi Ngaji Filsafat Ustadz Fahrudin Faiz). Masters thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This study aims to analyze the dissemination process of philosophical quotes in Ustadz Fahruddin Faiz's Philosophy Study from offline study rooms to social media, as well as to examine audience responses based on indicators such as views, likes, comments, and reposts. The research uses a descriptive qualitative approach with a case study design and is analyzed using Everett M. Rogers' Theory of Innovation Diffusion. The results show that the dissemination of quotes takes place through a hybrid multi-platform model, with YouTube as the main medium that maintains the scientific context, and TikTok as a medium for rapid amplification through short videos. Quotes function as an innovation in preaching messages that simplify philosophical concepts into reflective messages relevant to digital audiences. The diffusion process occurs through the stages of introduction, persuasion, implementation, and confirmation, which are marked by high audience engagement. This study concludes that philosophical quotes are effective as a contemporary digital da'wah strategy because they bridge the depth of philosophical thought with the media consumption characteristics of modern audiences, while expanding reach and encouraging spiritual reflection.

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