STRATEGI PERENCANAAN KOMUNIKASI KOMUNITAS GENERASI PESONA INDONESIA JOGJA DALAM MEMPROMOSIKAN DESTINASI DIGITAL (STUDI DESKRIPTIF KUALITATIF PADA WISATA PASAR KAKILANGIT)

Gita Novia Putri, NIM.: 14730021 (2019) STRATEGI PERENCANAAN KOMUNIKASI KOMUNITAS GENERASI PESONA INDONESIA JOGJA DALAM MEMPROMOSIKAN DESTINASI DIGITAL (STUDI DESKRIPTIF KUALITATIF PADA WISATA PASAR KAKILANGIT). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Indonesia has a lot of potential for tourism, one of them is Special Region of Yogyakarta. However, the infrastructure provision along with the promotion of the tourism site is still weak. The Generation of Indonesian Enchantment in Jogja Community (Komunitas Generasi Pesona Indonesia Jogja) feels the need to take a role in this problem by developing and promoting a Digital Destination such as Pasar Kakilangit. The purpose of this research is to find out how the communication planning strategy of the Generation of Indonesian Enchantment in Jogja promotes Pasar Kakilangit by using four indicators of Communication Planning Strategy by Cangara, these are: Establishing the communicators, setting the target audience, composing the messages, and selecting the communication channels. The method of this research is descriptive qualitative. The subject of the research was selected by using purposive sampling technique, while the data collection uses the interview method, observation and documentation. After the data will be collected, it will be reduced, presented and then conclusions will be drawn. From the research that has been done, it is known that the Generation of Indonesian Enchantment in Jogja Community has made numerous efforts in developing and promoting Pasar Kakilangit, starting with making a selection of the communicators, determining the audiences, composing the messages, and followed by the selection of media or communication channels.

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