KOMUNIKASI PEMASARAN BRAIN ACADEMY RUANGGURU DALAM MENARIK MINAT PENGGUNA

Yananda Shafira, NIM.: 18107030126 (2023) KOMUNIKASI PEMASARAN BRAIN ACADEMY RUANGGURU DALAM MENARIK MINAT PENGGUNA. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

The recent business competition is very visible in the realm of product marketing. The sustainability of a company is very dependent on the number of products that are successfully marketed. Product marketing between companies must be made in such a way that consumers can reach these products and be interested in buying them. One company that is considered successful in marketing its products is PT. Rung Raya Indonesia or Ruangguru. Ruangguru has several products, one of which is the Brain Academy. The researcher chose Brain Academy Ruangguru because this is one of Ruangguru's products which has been proven to be the number 1 start-up tutoring in Indonesia. The subject of this study is the marketing communication strategy carried out by the marketing team in Brain Academy Katen products. This type of research is descriptive with a qualitative approach. Data obtained from interviews and several supporting documents. The results of the strategic research implemented by the Brain Academy Ruangguru marketing team have proven to be effective in attracting user interest.

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