HUBUNGAN ANTARA INTERAKSI PARASOSIAL DAN CELEBRITY WORSHIP DENGAN PERILAKU PEMBELIAN IMPULSIF PADA PENGGEMAR KPOP

Yusian Fitri Handayani, NIM.: 19107010080 (2023) HUBUNGAN ANTARA INTERAKSI PARASOSIAL DAN CELEBRITY WORSHIP DENGAN PERILAKU PEMBELIAN IMPULSIF PADA PENGGEMAR KPOP. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

Preview	Text (HUBUNGAN ANTARA INTERAKSI PARASOSIAL DAN CELEBRITY WORSHIP DENGAN PERILAKU PEMBELIAN IMPULSIF PADA PENGGEMAR KPOP) 19107010080_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf - Published Version Download (3MB) | Preview
	Text (HUBUNGAN ANTARA INTERAKSI PARASOSIAL DAN CELEBRITY WORSHIP DENGAN PERILAKU PEMBELIAN IMPULSIF PADA PENGGEMAR KPOP) 19107010080_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf - Published Version Restricted to Registered users only Download (3MB) | Request a copy

Abstract

Impulse buying is rife among KPOP fans. This study aims to determine the relationship between parasocial interactions and celebrity worship with impulsive buying behavior among KPOP fans. The research method used in this research is correlational quantitative. The measurement tools used in this study are the Impulsive Buying scale, the parasocial interaction scale and the celebrity worship scale. The subjects in this study were 170 people from Community X. The sampling technique used was simple random sampling with multiple linear regression data analysis techniques. The result of this study is that there is a significant relationship between parasocial interaction and celebrity worship with impulsive buying behavior. The hypothesis of the relationship between parasocial interaction and celebrity worship with impulsive purchases has a significance value of p=0.000 (p<0.05), which means that there is a significant relationship between celebrity worship and impulsive purchases. The effective contribution of parasocial interaction to impulsive buying behavior is 16.4% and the effective contribution of celebrity worship to impulsive buying behavior is 42.5%. That is, the higher the individual idolizes the artist and performs parasocial interactions, the more impulsive they are to buy merchandise from their idol.

Share this knowledge with your friends :

Actions (login required)

View Item