PENGARUH TRANSFORMASI IAIN MENJADI UIN SUNAN KALIJAGA TERHADAP BRAND AWARENESS PADA SISWA

ARGIANTO DIHAN AJI NUGROHO , NIM. 06730021 (2015) PENGARUH TRANSFORMASI IAIN MENJADI UIN SUNAN KALIJAGA TERHADAP BRAND AWARENESS PADA SISWA. Skripsi thesis, UIN Sunan Kalijaga Yogyakarta.

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Abstract

ABSTRAK After the publication of Presidential Decree No. 50 of 2004 dated June 21, 2004, IAIN Sunan Kalijaga transformed into a UIN (State Islamic University) Sunan Kalijaga. The transformation about ever expanding selection of this institusional, influence target audiences or new student in selective course that will be pursued. With this change, is the target audience aware that the oldest Islamic State university in Indonesia has changed the identity? This research aims to analyze the impact of transformation IAIN into UIN Sunan Kalijaga brand awareness of students MAN 1 Yogyakarta. Respondents that involved in this study amounted to 68 students by using the Quota Sampling method and the analytical methods used data analysis product moment with software SPSS 17.0 for Windows. The results is shown that there is a strong enough correlation between variables X with variables Y with the value of product moment correlation of 0.669. Those are indicate the positive correlation of variabel x and y. It means, higher transformation influence make good brand awareness. The value of coefficient of determination (R2) is the effect of variable magnitude at 0.448. That means effect of 44.8% and the influenced by other factors. div

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