PESAN DAKWAH DALAM FILM “CAHAYA DARI KAMPUNG SURGA” DI CHANNEL YOUTUBE MURSALAT PICTURES (STUDI ANALISIS SEMIOTIKA ROLAND BARTHES)

Rima Rizky Ramadhani, NIM.: 17102010050 (2023) PESAN DAKWAH DALAM FILM “CAHAYA DARI KAMPUNG SURGA” DI CHANNEL YOUTUBE MURSALAT PICTURES (STUDI ANALISIS SEMIOTIKA ROLAND BARTHES). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Through Youtube, da'wah plays its role in disseminating information about Islam to all corners of the world regardless of time and place. Mursalat Pictures, one of the Youtube accounts that carries out da'wah activities using new media, namely an Islamic film entitled Cahaya Dari Kampung Surga. Based on this background. Then there are two problem formulations that aim to focus the research. The first question is how the form of da'wah message in the movie Cahaya Dari Kampung Surga. And secondly, how the meaning of the da'wah message contained in the movie Cahaya Dari Kampung Surga. This study aims to obtain information about the da'wah message contained in the movie Cahaya Dari Kampung Surga. Which uses qualitative research methods. To reveal the signs and meaning of da'wah messages in the film Cahaya Dari Kampung Surga. Data collection techniques are carried out using observation and documentation. While the data analysis technique is Roland Barthes semiotics. Barthes' theory divides signs based on signifiers and signs then produces denotations, and connotations. This research resulted in two conclusions. First, the form of da'wah message is First, the form of da'wah messages contained in the film Cahaya Dari Kampung Surga is a da'wah message in the verses of the Qur'an about helping each other, being patient, loving each other, saying polite greetings to teachers, corrupt behavior, and faith in the Last Day. the form of da'wah messages of the Hadith of the Prophet Muhammad SAW about giving alms and honesty. Da'wah Message of Ulama about learning Ta'lim Muta'allim. Second, in the movie Cahaya Dari Kampung Surga, there are da'wah messages of Akidah, Akhlak and Sharia.

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