PESAN DAKWAH DALAM MENANGGAPI ISU-ISU VIRAL (ANALISIS KONTEN PADA AKUN INSTAGRAM @HAWAARIYYUN)

Yuli Andriani, NIM.: 21202012017 (2023) PESAN DAKWAH DALAM MENANGGAPI ISU-ISU VIRAL (ANALISIS KONTEN PADA AKUN INSTAGRAM @HAWAARIYYUN). Masters thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

The use of Instagram as a very popular social media, used by various age groups including millennials, to share images and videos. In Instagram's diverse ecosystem, users can spread religious preaching messages and provide advice to their followers. However, the rapid flow of information on Instagram also brings complex challenges, including the spread of negative content and hate speech. Viral issues that arise on Instagram are often difficult to understand and resolve due to the diversity of views and values in society, as well as the spread of information that is not always accurate. In this case, the Instagram account @hawaariyyun uses Instagram as a medium for conveying da'wah messages in response to viral issues related to an Islamic perspective. This research uses a descriptive qualitative analysis approach, namely the initial part describes a stable situation and the second part is the stages that form the entire narrative process as well as the final part of the completion stage in a story. Research through narrative uses the Tzvetan Torodov Model of Narrative Analysis approach. This aims to be an effort to examine and analyze content related to da'wah messages in response to viral issues, namely moral and sharia messages. This research shows that the Instagram account @hawaariyyun conveys da'wah messages in responding to viral issues. Of the 9 videos that have been analyzed, the author found that the initial flow of the da'wah message contains videos about viral issues that will be responded to by @hawaariyyun. The middle part of the video contains points from the da'wah message that @hawaariyyun responded to, while the final part contains advice or suggestions from @hawaariyyun in responding to the viral issues discussed. Furthermore, based on the 9 previously analyzed contents, the author found that there are three characteristics of da'wah messages in the development of da'wah content on social media, namely reflecting the truth, in accordance with universal values, and providing convenience for message recipients which must be the main focus to achieve the desired impact. greater in spreading the teachings of the Islamic religion

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