KOMUNIKASI PERSUASIF DINAS KESEHATAN BANTUL DALAM SOSIALISASI PROGRAM PENURUNAN STUNTING (Studi Deskriptif Kualitatif Pada Wilayah Kalurahan Selopamioro, Imogiri dan Kalurahan Potorono, Banguntapan di Kabupaten Bantul)

M. Ilhamul Akbar, NIM.: 19107030065 (2023) KOMUNIKASI PERSUASIF DINAS KESEHATAN BANTUL DALAM SOSIALISASI PROGRAM PENURUNAN STUNTING (Studi Deskriptif Kualitatif Pada Wilayah Kalurahan Selopamioro, Imogiri dan Kalurahan Potorono, Banguntapan di Kabupaten Bantul). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Stunting is a phenomenon of short toddlers that is becoming a global issue today. In 2021, Bantul Regency as an area in DIY Province ranks second in the largest achievement of stunting prevalence but has a good decrease until 2023. From the good reduction in stunting rates, there is one village that still has a very high stunting rate. This study aims to find out how the application of persuasive communication from the Bantul health office in socializing stunting reduction programs. The type of research used is descriptive with a qualitative approach using persuasive communication theory. The results showed persuasive communication carried out by the Bantul Health Office by applying four out of five persuasive communication techniques, namely association techniques, integration techniques, reward techniques, setting techniques without applying red-hirring techniques to a combination of two types of primary and secondary socialization. Of the four techniques applied, there are differences in the implementation of integration techniques and reward techniques carried out by two research samples between Imogiri II Health Center and Banguntapan I Health Center. The first difference is in the implementation of the application of integration techniques by Imogiri II Health Center using cases that have been experienced by communicators, while by Banguntapan I Health Center does not use cases. The second difference in the implementation of reward techniques by the Imogiri II health center only promises benefits, while the Banguntapan I health center also promises losses.

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