PENGARUH PRINSIP SYARIAH, ATRIBUT PRODUK DAN PELAYANAN TERHADAP LOYALITAS NASABAH (STUDI KASUS BPRS BANGUN DRAJAT WARGA)

EVTIANI, NIM. 13391063 (2017) PENGARUH PRINSIP SYARIAH, ATRIBUT PRODUK DAN PELAYANAN TERHADAP LOYALITAS NASABAH (STUDI KASUS BPRS BANGUN DRAJAT WARGA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

The research aims to examine and obtain empirical study on the effect Of principles of sharia, product attribute and service on customer loyalty. The object of this research is BPRS Bangun Drajat Warga in Yogyakarta. Collecting data used purposive sampling menthod on BPRS Bangun Drajat Warga customers in Yogyakarta. A total of 100 respondents used as samples in this study. The analysis tool used is multiple regression. Testing the quality on the data used in this research is a classic assumption test, while the hypothesis testing used the t test analysis method. The results of the research showed that service has a positive significant effect on customer loyalty, while principles of sharia and product attribute doesn’t have positive significant effect on customer loyalty.

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