Pengaruh Marketing Mix terhadap Keputusan Nasabah Mengambil Pembiayaan di Bank Syariah Bukopin Kantor Cabang Makassar

RIZKI ACHMAD FACHREZI T, NIM. 14820022 (2018) Pengaruh Marketing Mix terhadap Keputusan Nasabah Mengambil Pembiayaan di Bank Syariah Bukopin Kantor Cabang Makassar. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This study aims to analyze the effect of marketing mix on customer decisions to take financing at Bank Syariah Bukopin Makassar Branch Office. In this study four elements of marketing mix are used, namely products, prices, promotions, and places. This study uses a quantitative approach with sampling using the simple random sampling method. Data collection techniques using questionnaires / questionnaires with a total sample of 50 respondents. The partial test results (t test) on customer decisions indicate that product variables, price, promotion, and place have a significant effect. In this study also every variable that has a product, price, promotion, and place can increase the customer's decision to take financing.

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