PENGARUH BAURAN PEMASARAN TERHADAP MINAT MASYARAKAT MENGGUNAKAN PRODUK BANK MUAMALAT KANTOR CABANG PEMBANTU WONOSOBO

Firdayanti, NIM. 15820037 (2018) PENGARUH BAURAN PEMASARAN TERHADAP MINAT MASYARAKAT MENGGUNAKAN PRODUK BANK MUAMALAT KANTOR CABANG PEMBANTU WONOSOBO. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This research is a study that aims to determine the effect of prices, products, promotions, locations, people, physical evidence and processes on people's interest in using Bank Muamalat KCP Wonosobo products. in this study the population is all people who are customers at Bank Muamalat KCP Wonosobo. The sample used in this study was 100 respondents. the method of collecting data using the questionnaire method with the Likert scale which measures the variables of price, product, promotion, location, people, physical evidence, and the process of people's interest in using Bank Muamalat KCP Wonosobo products. Data analysis using multiple linear regression. all data is processed and analyzed using SPSS version 20. The results of this study (T Test) state that prices and promotions have a positive and significant effect on people's interest in using Bank Muamalat KCP Wonosobo products. product, location, employee or person, physical evidence and process does not have a positive and insignificant effect on the community's interest in becoming a customer at Bank Muamalat. The results (Test F) show that prices, products, promotions, locations, employees or people, physical evidence and processes simultaneously have a positive and significant effect on the interest of the community in the interest of the community using the Bank Muamalat KCP Wonosobo product.

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