FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT MAHASISWA PERBANKAN SYARIAH UIN SUNAN KALIJAGA MENJADI NASABAH DI BANK SYARIAH

REZA FAJAR FAHNIZAR, NIM. 14820013 (2019) FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT MAHASISWA PERBANKAN SYARIAH UIN SUNAN KALIJAGA MENJADI NASABAH DI BANK SYARIAH. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This study aims to determine the factors that influence the interest of UIN Sunan Kalijaga Islamic banking students to become customers in Islamic banks. In this study four factors that influence the interest of sharia banking students are used as customers in Islamic banks, namely understanding of profit sharing, promotion, and service quality. This study uses a quantitative approach with sampling using the purposive sampling method. Data collection techniques using questionnaires / questionnaires with a total sample of 88 respondents. The results of the research in the partial test (T Test) on customer decisions indicate that the variable understanding of profit sharing, promotion, and service quality has a significant effect. In this study also every variable that has an understanding of profit sharing, promotion, and service quality is able to increase interest in becoming a customer in Islamic banks.

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