ANALISIS PENGARUH PERSEPSI, PROMOSI, LOKASI, BAGI HASIL DAN KEPERCAYAAN TERHADAP MINAT MENJADI NASABAH FINANCING DI PERBANKAN SYARIAH (Studi Kasus Petani Bawang Merah Kab.Brebes)

EEM MAEMANAH, NIM. 15820027 (2019) ANALISIS PENGARUH PERSEPSI, PROMOSI, LOKASI, BAGI HASIL DAN KEPERCAYAAN TERHADAP MINAT MENJADI NASABAH FINANCING DI PERBANKAN SYARIAH (Studi Kasus Petani Bawang Merah Kab.Brebes). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

The aim from this paper to prove the influence of perception, promotion, location, production sharing, and confidence as being a part of customer of financing in syariah banking [onion farmer study case at Brebes regency, central Java]. In this paper, researcher uses instrument as sample. The sample of this observation took with using collecting data as the method which is called non probability sampling. Probability sampling means using 60 people as the samplers. The data collected is analysed with using SPSS [statistical Package for The Social Sciences] verse 23 as technique. The result of this observation shows that the variable of perception, there is no effect to the interest people for being a part of customer of financing in syariah banking with signification 0,273 > 0,05 it is also easy to see form the summary number x1 = -1.107 and from the table 1.673, variable promotion has positive influence to the interest for being a part of customer of financing syari’ah banking with signification 0,978 > 0,05, see from the summary number x2 = 0,027 and form the table 1.673, the variable place is not influences to the interest of being a part of financing syariah banking with 0,539 > 0,05, see from summary number x3 = -0,618 and from table 1,673, the variable of production sharing has positive influence for the interest of being a part of customer financing syariah banking with signification 0,038 < 0,05, see form the summary number x4 = and from the table 1.673. The confidence variable has positive influences for being a part of customer financing syariah banking with signification 0,038 < 0,05, can see from the summary number x4 = and from the table 1.673.

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