STUDI KOMPARASI PENGARUH PERCEIVED VALUE PENGGUNA MOBILE BANKING PADA GENERASI X, GENERASI Y, DAN GENERASI Z

MUH ZUL HAZMI RAPI, NIM. 15820156 (2019) STUDI KOMPARASI PENGARUH PERCEIVED VALUE PENGGUNA MOBILE BANKING PADA GENERASI X, GENERASI Y, DAN GENERASI Z. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This study aims to compare the effect of the perceived value of Mobile Banking users on Generation X, Generation Y, and Generation Z. The subject of this study is the Customer of Sharia Banks in the City of Yogyakarta who use the Mobile Banking application. The sample in this study was 120 samples, each of which was represented by 40 respondents using purposive sampling method. This research is a quantitative study with an Analysis of Variance analysis tool obtained with the help of SPSS version 23. The results of the study showed that of the 4 variables perceived value that was studied and compared in the three generations, showing 4 variables studied, namely Trust, Usefulness, Commitment and Satisfaction, and Ease of Use all had a positive effect on differences in GENERATION. The generation that most means the difference is Generation X to the younger generation, Generation Y, and Generation Z. So that the results prove the existence of a gap generation in perceived value on the use of Mobile Banking applications for customers in the city of Yogyakarta.

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