PENGARUH DAYA TARIK NOVEL BUMI SERIES KARYA TERE LIYE TERHADAP MINAT BACA DI KALANGAN KOMUNITAS PECINTA TERE LIYE

ADILFIYA NOOR FIQIS, NIM. 15140027 (2019) PENGARUH DAYA TARIK NOVEL BUMI SERIES KARYA TERE LIYE TERHADAP MINAT BACA DI KALANGAN KOMUNITAS PECINTA TERE LIYE. Skripsi thesis, UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This study aims to: (1) describe the perceptions of the Tere Liye lovers community towards the attractiveness of the Tere Liye novel Bumi series; (2) describe interest in reading among the Tere Liye lovers community; (3) describe the great influence of the appeal of the Earth series by Tere Liye on reading interest among the Tere Liye lovers community. This research includes quantitative research with descriptive research methods. The subject of his research is the community of lovers of the Tere Liye novel and the object is the appeal of the Tere Liye novel Earth series. The variables in this research are novel appeal variable (independent variable) and reading interest (dependent variable). The population in this study are people who like the novel Tere Liye. Sampling using a purposive sampling technique with a sample of 384 respondents. The main data collection technique is a questionnaire using a Likert scale with 4 alternative answers, while the supplementary data collection technique uses documentation. Validity testing uses product moment correlation and for reliability testing uses Cronbach's Alpha. Data analysis uses the mean and grand mean formulas, product moment correlations, and simple linear regression. Data processing using the IBM SPSS Statistics Version 23. The results showed that the perception of the Tere Liye lovers community towards the attractiveness of the Earth series by Tere Liye belongs to the very good category. 52, while the reading interest of the Tere Liye lovers community is in the good category, this can be seen from the grand mean value of 3.07. From the results of a simple linear regression test it can be seen that the attractiveness of the novel Bumi series affects the reading interest of the Tere Liye lovers community by 24.9%. In addition, it can also be seen that the regression coefficient of the novel attractiveness variable is 0.444, meaning that if the novel attractiveness variable increases by one unit or 1% there will be an increase in reading interest of 0.444. From the results of the hypothesis test it can be seen that there is a significant influence between the attractiveness variable of the novel with the variable interest in reading. The author suggests that in writing novels it is necessary to pay attention to their contents again so that they can inspire the reader. ( INDONESIA ) Penelitian ini bertujuan untuk: (1) mendeskripsikan persepsi komunitas pecinta Tere Liye terhadap daya tarik novel Bumi series karya Tere Liye; (2) mendeskripsikan minat baca di kalangan komunitas pecinta Tere Liye; (3) mendeskripsikan pengaruh daya tarik novel Bumi series karya Tere Liye terhadap minat baca di kalangan komunitas pecinta Tere Liye. Penelitian ini termasuk penelitian kuantitatif dengan metode penelitian deskriptif. Dengan subjek penelitiannya adalah komunitas pecinta novel Tere Liye dan objeknya adalah daya tarik novel Bumi series karya Tere Liye. Variabel dalam penelitian yaitu variabeL daya tarik novel (variabel independen) dan minat baca (Variabel dependen). Populasi dalam penelitian ini yaitu orang-orang yang menyukai novel Tere Liye. Pengambilan sampel menggunakan teknik purposive sampling dengan sampel 384 responden. Teknik pengumpulan data utama yaitu kuesioner dengan menggunakan skala likert dengan 4 alternatif jawaban, sedangkan teknik pengumpulan data pelengkap menggunakan dokumentasi. Pengujian validitas menggunakan korelasi product moment dan untuk pengujian reliabilitas menggunakan Alpha Cronbach. Analisis data menggunakan rumus mean dan grand mean, korelasi product moment, dan regresi linier sederhana. Pengolahan data menggunakan program IBM SPSS Statistics Version 23. Hasil penelitian menunjukkan bahwa persepsi komunitas pecinta Tere Liye terhadap daya tarik novel Bumi series karya Tere Liye tergolong dalam kategori sangat baik, hal ini dapat dilihat dari nilai grand mean variabel daya tarik novel yang berjumlah 3,52, sedangkan minat baca komunitas pecinta Tere Liye tergolong dalam kategori baik, hal ini dapat dilihat dari nilai grand mean yang berjumlah 3,07. Dari hasil uji regresi linier sederhana dapat diketahui bahwa daya tarik novel Bumi series berpengaruh kepada minat baca komunitas pecinta Tere Liye sebesar 24,9 %. Selain itu, dapat diketahui juga koefisien regresi variabel daya tarik novel yaitu 0,444, artinya jika variabel daya tarik novel mengalami kenaikan sebesar satu-satuan atau 1% maka akan terjadi kenaikan terhadap minat baca sebesar 0,444. Dari hasil uji hipotesis dapat diketahui bahwa ada pengaruh yang signifikan antara variabel daya tarik novel dengan variabel minat baca. Penulis menyarankan agar dalam menulis novel perlu diperhatikan kembali isinya agar dapat memberikan inspirasi bagi pembaca.

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