PRODUKSI LOGIKA DESAIN PESAN PADA AKUN INSTAGRAM SELEBGRAM DALAM MENCIPTAKAN KONTEN LIFE STYLE (Studi Deskriptif Kualitatif Pada Pemilik Akun Instagram Produksi Logika Desain Pesan oleh @_meizda dan @abdugp)

SITI CHANIFAH, NIM. 15730005 (2019) PRODUKSI LOGIKA DESAIN PESAN PADA AKUN INSTAGRAM SELEBGRAM DALAM MENCIPTAKAN KONTEN LIFE STYLE (Studi Deskriptif Kualitatif Pada Pemilik Akun Instagram Produksi Logika Desain Pesan oleh @_meizda dan @abdugp). Skripsi thesis, UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA YOGYAKARTA.

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Abstract

The development of social media users such as Instagram accounts to produce messages is a popular thing about their existence for the digital age today. This makes the presence of Selebgram pay more attention when producing messages. How the process of a local Instagram account contributes to the promotion of national class products or services. The selebgrams in the production process are not alone in working on the content presented on their Instagram feeds. The challenges faced by Selebgram are not limited to content production but are also subject to algorithmic laws by the Instagram company itself, which is only 10% of followers who can see the activities of the celebrities. This study discusses the production of message design logic on the Instagram account in creating life style content carried out by @_meizda and @abdugp Instagram account owners. The purpose of this study was to find out and analyze the production of message design logic by selebgram. This study used descriptive qualitative method. The data sources used are primary data with interviews and secondary data with online data search. On process of production analysis, the message design logic uses discipline by B.JO Keffe for the validity of the data using source triangulation. Based on the data analysis, it was concluded that the two Selebgrams produced message design logic with three premises of expressive logic, conventional logic, and rhetorical logic. And there are involvement of followers who are targeted by Selebgram with cooperation created in terms of appreciation.

Item Type: Thesis (Skripsi)
Additional Information: Rika Lusri Virga, S.IP, M.A,
Uncontrolled Keywords: Production, Message Design Logic, Selebgram, Life Style., Instagram
Subjects: Ilmu Komunikasi
Divisions: Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1)
Depositing User: H. Zaenal Arifin, S.Sos.I., S.IPI.
Date Deposited: 07 Feb 2020 14:39
Last Modified: 07 Feb 2020 14:39
URI: http://digilib.uin-suka.ac.id/id/eprint/38093

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