LINA TRI ASTUTI, NIM. 13810042 (2020) ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI KONSUMEN DALAM MEMILIH BERBELANJA SECARA ONLINE (APLIKASI METODE AHP). Skripsi thesis, UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA.
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Text (ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI KONSUMEN DALAM MEMILIH BERBELANJA SECARA ONLINE (APLIKASI METODE AHP))
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Text (ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI KONSUMEN DALAM MEMILIH BERBELANJA SECARA ONLINE (APLIKASI METODE AHP))
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Abstract
The development of science and technology has a significant impact in many areas, especially in the economic field. The process of buying and selling transactions can be done easily through internet media. It is a positive opportunity for business actors to introduce their products more broadly. Business actors are expected to take advantage of these opportunities to increase sales through proper marketing efforts. That way, this will be expected to impact the economic independence of the community and create employment opportunities. This research aims to determine the level of priority factors that influence consumer decisions in rural choosing online shopping. This research is a quantitative descriptive study using primary data as the main information, and secondary data as additional information. The method used in this research is the AHP method (Analytical Hierarchy Process). The results show that products are the most dominant consideration in influencing consumer decisions in rural areas of choosing to do shopping online. As for the order of priority factors influencing consumer decisions in rural areas do shopping online namely products (34%), the price (27%), promotion (23%), and the last is payment system (16%).
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | MUHAMMAD GHAFUR WIBOWO, S.E., M.Sc. |
| Uncontrolled Keywords: | AHP method, Online shopping, consumer behaviour, product, price, promotion, and payment system. |
| Subjects: | Ekonomi Syariah |
| Divisions: | Fakultas Ekonomi dan Bisnis Islam > Ekonomi Syariah (S1) |
| Depositing User: | Drs. Mochammad Tantowi, M.Si. |
| Date Deposited: | 14 Jul 2020 12:53 |
| Last Modified: | 14 Jul 2020 12:53 |
| URI: | http://digilib.uin-suka.ac.id/id/eprint/39706 |
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