PENGARUH PENGETAHUAN DAN WORD OF MOUTH TERHADAP MINAT BERTANSAKSI DI PERBANKAN SYARIAH (STUDI PADA PELAKU BISNIS PASAR BANTUL)

Eric Istyawan, NIM.: 13820158 (2020) PENGARUH PENGETAHUAN DAN WORD OF MOUTH TERHADAP MINAT BERTANSAKSI DI PERBANKAN SYARIAH (STUDI PADA PELAKU BISNIS PASAR BANTUL). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This reserch ained to examine the effect of knolwledge and word of mouth on the desicion interest of transaction in islamic banking. (Case study in bantul traditional market). This reserch used field research approach by questionnaires which were distributed to bussines people in bantul traditional market, 92 respondents. The sample wes taken using purposing sampling technique. Data were analyzed using multiple regression analysis. The findings of this research were knowledge and Word Of Mouth has an influence on intrest of transaction in islamic banking

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