SEGMENTASI, TARGETING, DAN POSITIONING AKUN @PROMODAZZLE DI INSTAGRAM DALAM KEPUTUSAN MEMBELI

Ahmad Kholid Anwar, NIM.: 13730066 (2020) SEGMENTASI, TARGETING, DAN POSITIONING AKUN @PROMODAZZLE DI INSTAGRAM DALAM KEPUTUSAN MEMBELI. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

Preview	Text (SEGMENTASI, TARGETING, DAN POSITIONING AKUN @PROMODAZZLE DI INSTAGRAM DALAM KEPUTUSAN MEMBELI) 13730066_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf - Published Version Download (5MB) | Preview
	Text (SEGMENTASI, TARGETING, DAN POSITIONING AKUN @PROMODAZZLE DI INSTAGRAM DALAM KEPUTUSAN MEMBELI) 13730066_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf - Published Version Restricted to Registered users only Download (4MB)

Abstract

In 2019 Internet users in Indonesia reached 171 million users. This number increased by more than 200% of the number of internet users five years before. The biggest contributor to the internet comes from social media users on Instagram. users of social media, many companies aim for Instagram as a marketing medium. As a result, competition occurs and there is a superior, there is a decline. One marketer that has experienced significant development is @promodazzle, an account that markets the product of cellphone accessories @promodazzle which has a tenfold increase in turnover and gained more than 70% additional followers for one year. This research examines how the marketing strategy used @promodazzle in getting consumers. The research method uses descriptive qualitative, which describes how @promodazzle uses marketing strategies to get buying decisions from consumers on Instagram. The results of this study are that @proodazzle uses the Segmentation, Targeting, and Positioning Methods to classify consumers into segments and then group them again based on more detailed segments. After obtaining a more detailed segment, @promodazzle seeks to understand potential markets and conduct research on markets to better understand more specialized characteristics. Marketing evaluation activities are one of the most important factors in understanding a growing market. at the positioning, stage @promodazzle focuses on building the mindset of consumers to be attracted by the price advantage at Dazzle Stores cheaper than other marketers.

Share this knowledge with your friends :

Actions (login required)

View Item