BENTUK PERSONAL BRANDING FOTOGRAFER MELALUI MEDIA SOSIAL (Studi Deskriptif Kualitatif Personal Branding Bimo Pradityo melalui akun Instagram Pribadi @_bimo_)

Naufal Ilham Sutianto, NIM.: 13730018 (2020) BENTUK PERSONAL BRANDING FOTOGRAFER MELALUI MEDIA SOSIAL (Studi Deskriptif Kualitatif Personal Branding Bimo Pradityo melalui akun Instagram Pribadi @_bimo_). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

In the development of social media, Instagram is one of the choices from the many social media platforms with the most users in Indonesia. The platform that was originally used for information exchange and self-existence activities also can maximize the function as a social media for self-actualization, one of which is in Personal Branding activities. More people are realizing the importance of personal branding so that it can be known to a wider audience, including people who are in the world of photography. In this study, the researcher tried to describe the form of personal branding from Bimo Pradityo, a photographer who has been actively sharing his photos on Instagram. This study uses a qualitative method. Data were collected through indepth interviews, observation, and documentation. To prove the validity of the study, researchers also used data from triangulation sources. The conclusion from this research is that Bimo Pradityo in his account, @_bimo_, has a good ability in doing his personal branding. This can be seen from the aspects of authenticity, consistency, integrity, specialization, authority, difference, relevance, and visibility which he always shows clearly on his Instagram account using the photo and story sharing features.

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