PENERAPAN INTEGRATED MARKETING COMMUNICATION PADA MEDIA SOSIAL (Studi Deskriptif Kualitatif Akun Media Sosial Instagram @mojokdotco)

Hengki Afrinata, NIM.: 13730067 (2020) PENERAPAN INTEGRATED MARKETING COMMUNICATION PADA MEDIA SOSIAL (Studi Deskriptif Kualitatif Akun Media Sosial Instagram @mojokdotco). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

Preview	Text (PENERAPAN INTEGRATED MARKETING COMMUNICATION PADA MEDIA SOSIAL (Studi Deskriptif Kualitatif Akun Media Sosial Instagram @mojokdotco)) 13730067_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf Download (4MB) | Preview
	Text (PENERAPAN INTEGRATED MARKETING COMMUNICATION PADA MEDIA SOSIAL (Studi Deskriptif Kualitatif Akun Media Sosial Instagram @mojokdotco)) 13730067_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf Restricted to Registered users only Download (3MB) | Request a copy

Abstract

This research is important because social media is currently a means of promotion in the midst of digital technology developments. Integrated Marketting Communication can be done and needs to be realized by digital media companies to better understand their target market. Instagram users will know more about the extent to which the social media team @mojokdotco carries out Integrated Marketting Communication. The results of this research can certainly be used as a reference or consideration for those who want to make something better. This research has the aims to determine how the implementation of Integrated Marketting Communication on social media accounts @mojokdotco. The research method that is used in this research is qualitative research method with a descriptive approach. The methods of data collection that have been used consistof interviews, observation and documentation. While the method of data validity uses triangulation method of data source. Based on the results of research that has been done by referring to Philip Kotler theory, about the application of Integrated Marketting Communication, namely promotion, advertising, and public relations. It is known that the social media account @mojokdotco has successfully introduced the Mojok.co news portal to social media users, especially Instagram.

Share this knowledge with your friends :

Actions (login required)

View Item