HUBUNGAN ANTARA KONTROL DIRI, KEBUTUHAN UNTUK BERELASI DAN KECANDUAN MEDIA SOSIAL PADA REMAJA PENGGUNA MEDIA SOSIAL INSTAGRAM

Muhammad Satrio Nugroho, NIM.: 15710062 (2020) HUBUNGAN ANTARA KONTROL DIRI, KEBUTUHAN UNTUK BERELASI DAN KECANDUAN MEDIA SOSIAL PADA REMAJA PENGGUNA MEDIA SOSIAL INSTAGRAM. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

The rapid development of technology in the field of communication has a major effect on the behavior patterns of interaction between users. This study aims to determine how the relationship between the need to belong, self-control, and social media addiction in adolescent social media users on Instagram. This type of research is a quantitative study using convenience sampling technique. There were 364 respondents of teenagers using Instagram who were involved in this study. The measuring instrument used in this study was made by the researchers themselves which included a Instagram addiction scale with an alpha coefficient of 0.919, a self-control scale with an alpha coefficient of 0.906 and a need to belong scale with alpha coefficient of 0.884. This study uses multiple regression analysis techniques. The results showed that only self-control variables were found to be significantly associated with Instagram social media addiction with a significance of 0.000. Furthermore, this study also found that there was a significant negative relationship between self-control and Instagram addiction. Meanwhile, the relationship between need to belong and Instagram addiction was found to be insignificant. Self-control made an effective 22.1% contribution to Instagram addiction.

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