EFEKTIVITAS UNGGAHAN AKUN INSTAGRAM @explore.bantul PADA KUNJUNGAN WISATAWAN KE KABUPATEN BANTUL

Rizki Bima Saputra, NIM.: 14730031 (2020) EFEKTIVITAS UNGGAHAN AKUN INSTAGRAM @explore.bantul PADA KUNJUNGAN WISATAWAN KE KABUPATEN BANTUL. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Yogyakarta is a province in Indonesia that is very serious about developing the tourism industry. Tourism in Yogyakarta which used to be only centered on the city alone has now spread to all districts, one of them is Bantul regency. Social media that is fast and being popular around the public, such as Instagram has begun to be used by the tourism industry players. By Instagram account @explore.bantul who continue to promote and provide tourism information, is expected to attract domestic and international tourists to visit Bantul regency. The research entitled "Effectiveness of Instagram Account @explore.bantul Uploads at Tourists Visit to Bantul Regency" has a problem formulation of how much effectiveness of Instagram @explore.bantul account uploads at tourists visit to Bantul Regency. The purpose of this study was to determine the effectiveness of Instagram @explore.bantul uploads at tourists visit to Bantul Regency. This research uses descriptive-quantitative research, and the calculation of effectiveness uses the EPIC Model. The results of this study, the Instagram account @explore.bantul uploads is effective at tourists visit to Bantul regency with an average score of 4.23.

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