TAHAP PENGGUNAAN INSTAGRAM DALAM MEMBANGUN BRAND AWARENESS (Studi Deskriptif Kualitatif Pada akun @Elsheskin Yogyakarta)

Wulan Handayani, NIM.: 15730029 (2021) TAHAP PENGGUNAAN INSTAGRAM DALAM MEMBANGUN BRAND AWARENESS (Studi Deskriptif Kualitatif Pada akun @Elsheskin Yogyakarta). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

Preview	Text (TAHAP PENGGUNAAN INSTAGRAM DALAM MEMBANGUN BRAND AWARENESS (Studi Deskriptif Kualitatif Pada akun @Elsheskin Yogyakarta)) 15730029_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf Download (3MB) | Preview
	Text (TAHAP PENGGUNAAN INSTAGRAM DALAM MEMBANGUN BRAND AWARENESS (Studi Deskriptif Kualitatif Pada akun @Elsheskin Yogyakarta)) 15730029_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf Restricted to Registered users only Download (4MB) | Request a copy

Abstract

As a newcomer local company in the aesthetic field from Yogyakarta, Elsheskin is able to compete with other companies. Elsheskin surely has a different concept in marketing its products with its fellow competitors, therefore the brand's existence can be easily recognized. To support this goal, currently Elsheskin only uses Instagram online marketing which is a social media application widely used by people in the business world. In essence, this study discusses the stages of using Instagram in building brand awareness on the Elsheskin Instagram account. This research used the descriptive qualitative method with in-depth interviews, observation, and documentation to obtain the data. Based on this method, researcher needed to know the level of public awareness toward Elsheskin through the online marketing elements by Shama Kabani. The results showed that Elsheskin implemented all of the online marketing elements on the @ElsheSkin account in building brand awareness using existing Instagram features.

Share this knowledge with your friends :

Actions (login required)

View Item