Imas Ni’matul Husna, NIM.: 16730072 (2020) STRATEGI KOMUNIKASI PERSUASIF WE THE YOUTH DALAM MENSOSIALISASIKAN ANTI GOLPUT MELALUI MEDIA ONLINE (Analisis Deskriptif Kualitatif pada Kampanye #100%IN (Indonesia Nyoblos) Pada Pilpres 2019). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.
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Text (STRATEGI KOMUNIKASI PERSUASIF WE THE YOUTH DALAM MENSOSIALISASIKAN ANTI GOLPUT MELALUI MEDIA ONLINE (Analisis Deskriptif Kualitatif pada Kampanye #100%IN (Indonesia Nyoblos) Pada Pilpres 2019))
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Text (STRATEGI KOMUNIKASI PERSUASIF WE THE YOUTH DALAM MENSOSIALISASIKAN ANTI GOLPUT MELALUI MEDIA ONLINE (Analisis Deskriptif Kualitatif pada Kampanye #100%IN (Indonesia Nyoblos) Pada Pilpres 2019))
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Abstract
In the 2019 Election, as communicator between the youth and the government, We The Youth wants Indonesian youth use their voting rights with 100% of their own and can reduce the number of abstainer which is increasing from year to year. Therefore, We The Youth was made the socialization of anti-abstainer with 100% Indonesia as Nyoblos campaign. This research was about how the persuasive communication strategy that carried out by We The Youth in socializing anti-golput through online media. The type of the reseacrh is qualitative and the data was obtained by in-depth interviews, observation and documentation. The results shows that WTY's persuasive communication strategy in socializing anti abstainer through online media was carried out by attracting outsiders who are closest to and trusted by the youth. Communities and public figures (influencers and celebrities) were presented to convey persuasive messages about anti-abstainer to the youth more easily and broadly. As the most widely used media, WTY also used Instagram to provide various information and education directly. The dominance of the use of Instagram was a form of adjustment from the WTY team with the current youth trends.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information / Supervisor: | Pembimbing: Dr. Diah Ajeng Purwani, S.Sos., M.Si |
| Uncontrolled Keywords: | communication strategy; persuasive communication strategy; influencer |
| Subjects: | Ilmu Komunikasi Media Sosial |
| Divisions: | Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1) |
| Depositing User: | Muchti Nurhidaya [muchti.nurhidaya@uin-suka.ac.id] |
| Date Deposited: | 05 Aug 2021 15:55 |
| Last Modified: | 05 Aug 2021 15:55 |
| URI: | http://digilib.uin-suka.ac.id/id/eprint/43227 |
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