ANALISIS PENERAPAN MODEL UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY 2 (UTAUT 2) PADA ADOPSI PEMBAYARAN MOBILE DI YOGYAKARTA (STUDI KASUS GENERASI MILENIAL)

YUFIRSAN WARA, NIM: 17108020055 (2021) ANALISIS PENERAPAN MODEL UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY 2 (UTAUT 2) PADA ADOPSI PEMBAYARAN MOBILE DI YOGYAKARTA (STUDI KASUS GENERASI MILENIAL). Skripsi thesis, FAKULTAS EKONOMI DAN BISNIS.

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Abstract

The rapid progress of the financial industry produces a variety of community needs that can be completed quickly, one of which is through mobile payment services by using mobile banking. The development of industry in this field also attracted enough attention to require Bank Indonesia to issue regulations to accommodate its activities. Developments in this industry are also enlivened by Sharia-based provider services. The purpose of this study is to find out the interests and behaviors of millennials on the use of sharia mobile banking as a payment using mobile. This study uses UTAUT2 as a basic model. The population in this study is millennials who live in Yogyakarta who have used sharia mobile banking in making payments. The collection of respondents using google form and offline questionnaire directly until obtained by 117 respondents. The analysis techniques used are Structural Equation Model and Partial Least Square (SEM PLS) by using Smart PLS 3.3.3 as an analysis tool. The results obtained in this study obtained Facilitating condition, price value, habit, give influence in determining and interest millennials and habit and behavior intention also influence the use of sharia mobile banking in making payments. However, Performance Expectancy, Effort Expectancy, Social Influence has no effect on behavioral intentions. Facilitating condition has no effect on use behavior.

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