PENGARUH PENGETAHUAN PRODUK PERBANKAN, RELIGIOSITAS, DAN LITERASI KEUANGAN TERHADAP MINAT GENERASI MILENIAL MENGGUNAKAN BANK SYARIAH (STUDI PADA PENGUNJUNG COFFE SHOP DI JL. SOROWAJAN BARU, BANGUNTAPAN, YOGYAKARTA)

Yazuardi Imani, NIM.: 13820205 (2020) PENGARUH PENGETAHUAN PRODUK PERBANKAN, RELIGIOSITAS, DAN LITERASI KEUANGAN TERHADAP MINAT GENERASI MILENIAL MENGGUNAKAN BANK SYARIAH (STUDI PADA PENGUNJUNG COFFE SHOP DI JL. SOROWAJAN BARU, BANGUNTAPAN, YOGYAKARTA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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	Text (PENGARUH PENGETAHUAN PRODUK PERBANKAN, RELIGIOSITAS, DAN LITERASI KEUANGAN TERHADAP MINAT GENERASI MILENIAL MENGGUNAKAN BANK SYARIAH (STUDI PADA PENGUNJUNG COFFE SHOP DI JL. SOROWAJAN BARU, BANGUNTAPAN, YOGYAKARTA)) 13820205_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf - Published Version Restricted to Registered users only Download (3MB) | Request a copy

Abstract

This research aim to analyze the effect of bank products knowledge, religiosity and financial literacy to interst of milenial generation’s in using Islamic banks. This research was conducted on coffe shop visitor at St. Sorowajan baru, Banguntapan, Yogyakarta with total respondent amount to 100 respondent. This research is quantitative research with multiple linier regression analysis as analythical method. The result of this study indicates that bank products knowledge and financial literacy have positive impact to interest of milenial generation’s in using Islamic banks, while another variable (religiosity) has no effect to interest of milenial generation’s in using Islamic banks.

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