PENGARUH DAYA TARIK WEBTOON “THE SECRET OF ANGEL” TERHADAP MINAT BACA DI KOMUNITAS PENGGEMAR WEBTOON

Uswatun Khasanah, NIM. 17101040019 (2021) PENGARUH DAYA TARIK WEBTOON “THE SECRET OF ANGEL” TERHADAP MINAT BACA DI KOMUNITAS PENGGEMAR WEBTOON. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This study aims to: (1) describe the perception of The Webtoon Fans Community on the attractiveness of The Secret of Angel Webtoon; (2) describe reading interest in The Webtoon Fans Community; (3) describe the effect of the secret of angel's Webtoon attractiveness on reading interest in The Webtoon Fans Community. This research includes quantitative research with descriptive research methods. The research subject is The Webtoon Fans Community and the object is the attraction of The Secret of Angel Webtoon. The variables in the study were the variable Webtoon attractiveness and reading interest. The population in this study is the Webtoon fans community on Telegram called Fans Webtoon Indonesia. Sampling using simple random sampling technique with a sample of 393 respondents. The technique of collecting data is a questionnaire using a Likert scale with 4 alternative answers. Validity testing uses product moment correlation and reliability testing uses Alpha Cronbach. Data analysis used the formula mean and grand mean, product moment correlation, and simple linear regression. Data processing used IBM SPSS Statistics 26. The results stated that the perception of the Webtoon Fans Community towards the attractiveness of The Secret of Angel Webtoon is in the very good category, this can be proven by the grand mean value of the Webtoon attractiveness variable of 3,39 and the reading interest of Webtoon Fans Community is in the good category, this can be proven by the grand mean value of 3,23. For the results of the simple linear regression test, it can be seen that the attractiveness of The Secret of Angel Webtoon affects the reading interest of the Webtoon Fans Community by 38,2%. It can also be seen that the regression coefficient of the Webtoon attractiveness variable is 3,645, meaning that if the Webtoon attractiveness variable has increased by one-unit or 1%, there will be an increase in reading interest by 3,645. From the results of hypothesis testing, it can be seen that there is a significant influence between the Webtoon attractiveness variable and the reading interest variable. The author suggests that in writing a Webtoon it is necessary to pay attention to the presentation of character, to have more easy to understand.

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