PENGARUH LITERASI KEUANGAN, DIGITAL MARKETING, DAN KEMAMPUAN PENGELOLAAN KEUANGAN TERHADAP KINERJA UMKM SENTRA BATIK KECAMATAN PANDAK DAN KECAMATAN IMOGIRI KABUPATEN BANTUL TAHUN 2021

Afnani Rosyida, NIM.: 17108030040 (2021) PENGARUH LITERASI KEUANGAN, DIGITAL MARKETING, DAN KEMAMPUAN PENGELOLAAN KEUANGAN TERHADAP KINERJA UMKM SENTRA BATIK KECAMATAN PANDAK DAN KECAMATAN IMOGIRI KABUPATEN BANTUL TAHUN 2021. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This study explains how financial literacy, digital marketing, and financial capacity affect the performance of batik centers in Pandak and Imogiri districts during the pandemic. This research uses quantitative methods and primary data with data to be used as a query. This study used a multivariate approach model, namely Structural Equation Modeling (SEM) with Partial Least Squares (PLS) analysis using Warp PLS 7.0 software. Based on the results of the path coefficient and R2 obtained, it shows that simultaneously the independent variable has a significant positive effect of 58% on the performance of MSMEs.

Item Type: Thesis (Skripsi)
Additional Information: Pembimbing : Izra Berakon, M.Sc.
Uncontrolled Keywords: Literasi Keuangan, Digital Marketing, Kemampuan Pengelolaan Keuangan, Kinerja UMKM
Subjects: Manajemen Keuangan Syariah
Divisions: Fakultas Ekonomi dan Bisnis Islam > Manajemen Keuangan Syariah (S1)
Depositing User: Muh Khabib, SIP.
Date Deposited: 27 Oct 2021 13:39
Last Modified: 27 Oct 2021 13:39
URI: http://digilib.uin-suka.ac.id/id/eprint/45993

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