PENGARUH PENGGUNAAN BAHASA ISYARAT INDONESIA (BISINDO) PADA VIDEO YOUTUBE “KELUARGA BETI” TERHADAP KEPUASAN HIBURAN SUBSCRIBER TULI (SURVEI PADA SUBSCRIBER TULI PADA CHANNEL ARIF MUHAMMAD)

Nila Cahyani, NIM.: 17107030090 (2021) PENGARUH PENGGUNAAN BAHASA ISYARAT INDONESIA (BISINDO) PADA VIDEO YOUTUBE “KELUARGA BETI” TERHADAP KEPUASAN HIBURAN SUBSCRIBER TULI (SURVEI PADA SUBSCRIBER TULI PADA CHANNEL ARIF MUHAMMAD). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

People will use a medium if the media is in accordance with their interests or the media can provide what they are looking for. As explained in individual difference theory, where the audience will selectively pay attention to the communication message if it is related to their interests and values. So in this case Deaf will pay more attention to messages conveyed by Indonesian sign language because it is in accordance with their interests and needs. This research was conducted to determine the effect of using Indonesian Sign Language on YouTube videos of “Keluarga Beti” on the entertainment satisfaction of Deaf subscribers. This research used a survey method. Then the sample of this study was taken through a random cluster sampling technique. Based on the simple linear regression analysis, it was found that the magnitude of the effect of using Indonesian sign language on YouTube videos of “Keluarga Beti” on entertainment satisfaction of Deaf subscribers was 36.3%, While 63.7% of Deaf subscribers' entertainment satisfaction was influenced by other variables not mentioned in this research. In addition, obtained a significance value of 0.000 <0.05 so the decision is Ho is rejected and Ha is accepted.

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