PENGELOLAAN INSTAGRAM SEBAGAI MEDIA KOMUNIKASI KESEHATAN PUBLIK PEMERINTAH KOTA TANGERANG (STUDI ETNOGRAFI VIRTUAL PADA AKUN @TANGERANGKOTA SELAMA PANDEMI COVID-19)

Banu Satria Wardhana, NIM.: 17107030040 (2021) PENGELOLAAN INSTAGRAM SEBAGAI MEDIA KOMUNIKASI KESEHATAN PUBLIK PEMERINTAH KOTA TANGERANG (STUDI ETNOGRAFI VIRTUAL PADA AKUN @TANGERANGKOTA SELAMA PANDEMI COVID-19). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Based on the results of research conducted by the researcher, the Instagram account @tangerangkota is the official account of the Tangerang City government which is the most hit and popular with a fairly large number of engagements supported by the number of followers, is proof that this account has a major influence in conveying all public information, including public health for the public and the society. This has become a challenge for the Tangerang city government to continue to provide credible and actual information amid the hoaxes circulating at that time. There are various studies on public communication during the pandemic, researchers are interested in developing public health communication from the perspective of social media, especially Instagram. The purpose of this research is to explain and describe the management of the Instagram social media @tangerangkota which is used as a public health communication media during the COVID-19 pandemic. This type of research is descriptive qualitative with a virtual ethnographic approach. Data was obtained from observations, interviews with Tangerang Live Room (TLR) as the institution that manages the @tangerangkota account. From this research, it was found that the @tangerangkota account had implemented the concept or theory by Regina Luttrell, namely the circular model of some The optimization of features in the Instagram management has also been done, besides that, information content about public health during this pandemic still dominates compared to educational content in daily content production.

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