ANALISIS MINAT NASABAH DALAM MENGGUNAKAN MOBILE BANKING BANK SYARIAH DENGAN PENDEKATAN UTAUT2 DI DAERAH ISTIMEWA YOGYAKARTA

Muhammad Rasyid Ridho, NIM.: 17108020120 (2021) ANALISIS MINAT NASABAH DALAM MENGGUNAKAN MOBILE BANKING BANK SYARIAH DENGAN PENDEKATAN UTAUT2 DI DAERAH ISTIMEWA YOGYAKARTA. Skripsi thesis, SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Technological developments at this time make technology a daily human need, just like electronic money. Over time, the development of information technology has a good influence on the Islamic banking industry. Likewise in the telecommunications industry, this is mainly due to pressure and intense competition in the Islamic banking industry. The purpose of this study was to determine the behavior intention to use Islamic Bank Mobile Banking in the Special Region of Yogyakarta using the UTAUT2 research model. The data analysis technique used is SEM-PLS. The results of this study indicate that 4 independent variables, namely effort expectancy, social influence, hedonic motivation and facilitating conditions have no effect on behavior intention. However, 3 other independent variables, namely performance expectancy, price value, and habit have a positive and significant effect on customer interest in using Islamic Bank Mobile Banking

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