Nailil Muna, NIM.: 17108030036 (2021) ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI KEPUTUSAN PENGUSAHA MIKRO KECIL MENENGAH MENGAJUKAN PEMBIAYAAN PADA LEMBAGA KEUANGAN SYARIAH. Skripsi thesis, SUNAN KALIJAGA YOGYAKARTA.
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Text (ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI KEPUTUSAN PENGUSAHA MIKRO KECIL MENENGAH MENGAJUKAN PEMBIAYAAN PADA LEMBAGA KEUANGAN SYARIAH)
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Text (ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI KEPUTUSAN PENGUSAHA MIKRO KECIL MENENGAH MENGAJUKAN PEMBIAYAAN PADA LEMBAGA KEUANGAN SYARIAH)
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Abstract
This study aims to analyze the factors that influence the decision of micro, small and medium enterprises to apply in financing at Islamic Financial Institutions. The independent variables in this study are marketing mix, socio-cultural, psychological and personal, while the dependent variable is the decision of Micro, Small and Medium Enterprises. The sample of this study consisted of 50 Micro, Small and Medium Enterprises. The data used the primary data that collected through questionnaires then the technique used multiple linear regression. The results of this technique showed that the marketing mix and psychological variables had a significant positive effect on the decisions of Micro, Small and Medium Enterprises, while psychological and personal variables had no effect on the decisions of Micro, Small and Medium Enterprises to apply in financing at Islamic Financial Institutions.
Item Type: | Thesis (Skripsi) |
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Additional Information: | Pembimbing : Dr. Darmawan, S.Pd.,MAB |
Uncontrolled Keywords: | Bauran Pemasaran, Sosial Budaya, Psikologis, Pribadi Dan Keputusan Pengusaha Mikro Kecil Menengah |
Subjects: | Manajemen Keuangan Syariah |
Divisions: | Fakultas Ekonomi dan Bisnis Islam > Manajemen Keuangan Syariah (S1) |
Depositing User: | Muh Khabib, SIP. |
Date Deposited: | 17 Nov 2021 10:30 |
Last Modified: | 17 Nov 2021 10:30 |
URI: | http://digilib.uin-suka.ac.id/id/eprint/46828 |
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