ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI KEPUTUSAN PENGUSAHA MIKRO KECIL MENENGAH MENGAJUKAN PEMBIAYAAN PADA LEMBAGA KEUANGAN SYARIAH

Nailil Muna, NIM.: 17108030036 (2021) ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI KEPUTUSAN PENGUSAHA MIKRO KECIL MENENGAH MENGAJUKAN PEMBIAYAAN PADA LEMBAGA KEUANGAN SYARIAH. Skripsi thesis, SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This study aims to analyze the factors that influence the decision of micro, small and medium enterprises to apply in financing at Islamic Financial Institutions. The independent variables in this study are marketing mix, socio-cultural, psychological and personal, while the dependent variable is the decision of Micro, Small and Medium Enterprises. The sample of this study consisted of 50 Micro, Small and Medium Enterprises. The data used the primary data that collected through questionnaires then the technique used multiple linear regression. The results of this technique showed that the marketing mix and psychological variables had a significant positive effect on the decisions of Micro, Small and Medium Enterprises, while psychological and personal variables had no effect on the decisions of Micro, Small and Medium Enterprises to apply in financing at Islamic Financial Institutions.

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