KREATIFITAS IKLAN DALAM IKLAN WEB SERIES SMARTFREN “LADY GIGA” DI YOUTUBE

Bagus Dwiky Hermawan, NIM.:12730093 (2020) KREATIFITAS IKLAN DALAM IKLAN WEB SERIES SMARTFREN “LADY GIGA” DI YOUTUBE. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Globalization has penetrated into various aspects of life, including the economic sector which is also affected by internet era. Internet of things has an impacton human interaction through social media which is marked by the emergence of varioussocial media platforms on the internet such as Facebook, Instagram and YouTube.The existence of social media, especially YouTube is also used as an advertisement media by companies including PT.SMARTFREN which is an internet service provider. PT.SMARTFREN creates "Lady Giga" web series on youtube to advertise their product. This research aims to analyse the criteria of creative advertising in the web series created by PT.SMARTFREN. The results of this study indicate that the lady giga web series has meet the creative advertising criteria based on Kotler's theory analysis.

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