ANALISIS ISI PESAN DAKWAH PADA AKUN TIKTOK DINDA IBRAHIM (@dinda_ibrahiim)

ST. Ulfa Fatma Nur Fauziah, NIM.: 16210026 (2021) ANALISIS ISI PESAN DAKWAH PADA AKUN TIKTOK DINDA IBRAHIM (@dinda_ibrahiim). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This study aims to determine the messages of da'wah, that is message of belief (Aqidah), islamic law (syariah) and morals contained in The TikTok account of @dinda_ibrahiim. In this study using the theory of directive illocutionary speech acts. The type of this study content analysis by using a quantitative approach. This study is sample study by using Non probability purposive sampling technique with a sample of 30 videos uploaded in the period 1st of June to 30th of September 2021. The measuring instrument in this study is the coding sheet. The data collection technique in this study is video documentation on a tiktok account of @dinda_ibrahiim and interview with Dinda Ibrahim‟s team as primary data sources and books, journals, internet documentation and another sources as secondary data sources. According to result of analysis, it is obtained that the unit of analysis Aqidah is reliable with the results of the reliability test between judges 1 and 2 is 0.75, between judges 1 and 3 is 1, and between judges 2 and 3 is 0.75. The unit of analysis of Islamic law (syariah) is reliable with the results of the reliability test between judges 1 and 2 is 0,85, between judges 1 and 3 is 0,90, and between judges 2 and 3 is 0,85. The unit of analysis of morals (akhlak) is reliable with the results of the reliability test between judges 1 and 2 is 0,83, between judges 1 and 3 is 0,83, and between judges 2 and 3 is 1. The most dominating unit of analysis is Sharia with a total percentage of 66.7% with a total of 20 videos.

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