PENGARUH USABILITY TERHADAP LOYALITAS PENGGUNA APLIKASI IPUSNAS KALANGAN MAHASISWA ILMU PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA

Dhia Sauzan, NIM.: 17101040029 (2021) PENGARUH USABILITY TERHADAP LOYALITAS PENGGUNA APLIKASI IPUSNAS KALANGAN MAHASISWA ILMU PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This study aims to 1) determine the usability level of the iPusnas according to users among Library Science students at UIN Sunan Kalijaga; 2) determine the loyalty of iPusnas users among Library Science students at UIN Sunan Kalijaga; 3) determine the effect of usability on the loyalty of users of the iPusnas among Library Science students at UIN Sunan Kalijaga. This research is descriptive quantitative research with a correlation study. The sample used in this study amounted to 68 library science students at UIN Sunan Kalijaga who use iPusnas. The results showed that: 1) the usability of the iPusnas according to users among Library Science students at UIN Sunan Kalijaga was high with a grand mean value of 2.96; 2) the loyalty of users of the iPusnas among Library Science students at UIN Sunan Kalijaga is high with a grand mean value of 2.97; 3) there is a positive and strong relationship between usability and loyalty of iPusnas users among Library Science students at UIN Sunan Kalijaga (positive r count is 0.608) and from the results of a simple linear test it is known that usability affects loyalty by 37%, if the usability variable increases 1 % there will be an increase in the loyalty variable of 0.240. The results of the hypothesis test (t-test) sig 0.000 <0.05, then there is a significant influence between usability and loyalty. The author suggests that the error correction in the search feature of the iPusnas is more optimized.

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