PENGARUH MANFAAT, KEMUDAHAN TRANSAKSI, DAN KEPERCAYAAN TERHADAP MINAT NASABAH DALAM MENGGUNAKAN MOBILE BANKING BANK SYARIAH INDONESIA (STUDI PADA MAHASISWA DI YOGYAKARTA)

Wahyu Dwiyanto, NIM.: 15820141 (2021) PENGARUH MANFAAT, KEMUDAHAN TRANSAKSI, DAN KEPERCAYAAN TERHADAP MINAT NASABAH DALAM MENGGUNAKAN MOBILE BANKING BANK SYARIAH INDONESIA (STUDI PADA MAHASISWA DI YOGYAKARTA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

In the current era of information technology, the behavior of customers or consumers has changed a lot in conducting banking transactions, where customers prioritize aspects of convenience, flexibility, efficiency, and simplicity. M-banking technology is one type of service provided by Bank Syariah Indonesia to its customers so that customers can conduct banking transactions anytime and anywhere at any time without having to come to the bank. This study aims to analyze the effect of benefits, ease of transactions, and trust on customer interest in using m-banking Bank Syariah Indonesia. The population in this study were students in Yogyakarta who used m-banking. The sampling technique used was purposive sampling. With the collection technique through an online questionnaire system (Google Form). Determination of the number of samples obtained in the amount of 100. This study uses quantitative data analysis techniques with the method of Structural Equating Model (SEM) Partial Least Square (PLS) analysis. The results of the analysis of this study indicate that the variable effect of benefits has no significant effect on the interest in using m-banking at Bank Syariah Indonesia. Meanwhile, the ease of transaction variables and the trust variable have a positive and significant effect on customer interest in using Indonesian Syariah Bank mobile banking. Customers using Indonesian Syariah Bank mobile banking.

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