The Use of Social Media by the Library of State Islamic University Sunan Kalijaga Yogyakarta during COVID 19 Era

Marwiyah, - and Labibah, - and Sri Astuti, - and Khusnul Khotimah, - (2021) The Use of Social Media by the Library of State Islamic University Sunan Kalijaga Yogyakarta during COVID 19 Era. In: ICOASL 7th International Conference of Asian Special Libraries, November, 24, 2021, National Library of Korea, Soul, South Korea.

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Abstract

The spread of COVID 19, stated as peandemic by WHO, has affected the performances of libraries, includng that of the Library of State Islamic University Sunan Kalijaga Yogyakarta. The lockdown policy executed during the pandemic time has made the library unaccessable in an off-line way, in spite of the fact that users need library services whatsoever. As the academic activities in the State Islamic University Sunan Kalijaga Yogyakarta are done on-line, the library has to develop a particular strategy to stay supportive to the academic life, and it is for this purpose that the library has made use of the social media. This paper is intended to identify the use of social media by the Library of State Islamic University Sunan Kalijaga Yogyakarta in serving its users during the pandemic time. This research uses qualitative approach to explore the characteristics of social media contents, using observation technique, that is by observing the library’s social media accounts of Instagram and of Youtube, two platforms most accessed by the users. While data analysis is done by using content analysis to classify the sorts of information posted in the social media. The research result shows that during the pandemic time, starting from March to December, 2020, Instagram is the social media most used by the library to support its services. It is used to post information and important events happening in the library or in the State Islamic University Sunan Kalijag Yogyakarta. It is also used to make possible interactive dialogues with the users by using IG Live. There are 242 posts in the library’s Instagram account, ranging from information (announcement) concerning the library, promotion (about activities, collections, and library services), Question and Answer (questions asked by the users, which are then posted in Instagram), Information of how to access the collection and services, Interactive Dialogue, library activities sharing, information about books received as gifts, congratulatory remarks, Memories of library. At the same time, Youtube is used to post videos of the library activities. There are 25 videos posted with various contents, such as promotion, important information of the library services, information of how to access the collections, library activities records, and congratulatory remarks. In addition, Whatsapp is also used to support the library services.

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