PENGARUH WORD OF MOUTH, RELIGIUSITAS, DAN IKLAN TERHADAP MINAT MENABUNG ALUMNI UIN SUNAN KALIJAGA DI BANK SYARIAH INDONESIA

Farida Laylisa, NIM.: 14820127 (2022) PENGARUH WORD OF MOUTH, RELIGIUSITAS, DAN IKLAN TERHADAP MINAT MENABUNG ALUMNI UIN SUNAN KALIJAGA DI BANK SYARIAH INDONESIA. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This study aims to evaluate the influence of the word of mouth, religiosity, and advertisement towards the interest in saving experienced by Sunan Kalijaga Islamic State University alumni at Indonesian Islamic Bank (BSI). Quantitative approach completed with questioners was implicated in the study whilst 85 alumni of Sunan Kalijaga Islamic State University were involved as respondents. The technique used within collecting the sample was purposive sampling. Multiple linear regression analysis was afterwards employed in the data analysis step. The result demonstrates that the word of mouth and religiosity have provided the positive effect towards the saving interest of Sunan Kalijaga Islamic State University alumni at Indonesian Islamic Bank meanwhile the advertisement has not.

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